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  • Writer's picturewilliamcushway

10 Reasons to produce B2B Video

Updated: Aug 1, 2023

B2B researchers often turn to video content before making a purchase decision for several reasons. Video can be a powerful tool for conveying information, showcasing products or services, and building trust between businesses. Here are ten reasons why B2B researchers prefer using video:


  1. Product Demonstrations: Videos allow researchers to see products or services in action, providing a more detailed understanding of their functionality and features.

  2. Visual Appeal: Video content is engaging and visually appealing, making it easier for researchers to grasp complex concepts and information.

  3. Comprehensive Information: Videos can present comprehensive information about a product or service in a relatively short amount of time, saving researchers from reading lengthy documents.

  4. Credibility and Trust: High-quality videos can establish a sense of credibility and trust in the minds of researchers, especially if they include testimonials or case studies.

  5. Human Connection: Videos with real people, such as customer testimonials or interviews with company representatives, create a more human connection, fostering trust and rapport.

  6. Expert Insights and Thought Leadership: Video content often features industry experts or thought leaders who share valuable insights, trends, and best practices. Researchers value this expertise, as it helps them make informed decisions and stay up to date with the latest developments in their field of interest.

  7. Accessibility: Videos can be accessed from various devices, making it convenient for researchers to consume content on desktops, laptops, tablets, or mobile phones.

  8. Storytelling: Effective videos can tell a compelling story about a product's benefits or a company's values, resonating with researchers on an emotional level.

  9. Saves Time: Watching a video is often quicker than reading lengthy product descriptions or whitepapers, allowing researchers to gather information efficiently.

  10. Global Reach: Videos can be shared and viewed worldwide, enabling businesses to reach a broader audience of potential customers.


Overall, video content provides B2B researchers with a dynamic and immersive way to explore products and services, ultimately influencing their purchasing decisions in a positive manner.



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